Privacy Policy

1. Introduction

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you interact with our website, products, and services.

2. Information We Collect

We may collect and process the following types of personal information:

• Name
• Email address
• Phone number
• Postal address
• Payment information
• Website usage data (e.g., cookies, IP address, browser type)
• Any other information you voluntarily provide

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and improve our products and services
• To communicate with you about your account or transactions
• To send you marketing communications (with your consent, where required)
• To personalize your experience on our website
• To comply with legal obligations

Use of Personal Information for Remarketing

We may use the personal information you have provided (such as your email address or phone number) to match your identity with platforms like Facebook. This allows us to:

• Attribute conversions to our advertising campaigns
• Show you targeted advertisements on Facebook and other platforms
• Reach you and similar audiences through remarketing campaigns

This process may involve sharing hashed versions of your contact information with third-party advertising partners (such as Facebook) to create "Custom Audiences" for targeted advertising. These partners are required to use your information only for the purposes we specify and in accordance with applicable data protection laws.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Analyze website traffic and usage
• Personalize content and ads
• Measure the effectiveness of our marketing campaigns

Third-party vendors, including Facebook, may use cookies and other storage technologies to collect or receive information from our website and elsewhere on the internet to provide measurement services and targeted ads. You can opt out of the collection and use of information for ad targeting by visiting the relevant opt-out pages (e.g., Facebook's Ad Preferences or the Network Advertising Initiative opt-out page).

5. Legal Basis for Processing

We process your personal information based on:

• Your consent (where required, especially for marketing and remarketing)
• The necessity to perform a contract with you
• Our legitimate business interests (such as marketing and improving our services)
• Compliance with legal obligations

6. Data Sharing and Disclosure

We may share your personal information with:

• Service providers who assist us in operating our website and conducting our business (e.g., hosting, analytics, marketing)
• Advertising partners (such as Facebook) for the purposes described above
• Legal authorities, if required by law

All third parties are required to maintain the confidentiality and security of your information and to use it only for the purposes we specify.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

8. Your Rights

Depending on your location and applicable laws, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict our processing of your data
• Withdraw your consent at any time (this will not affect the lawfulness of processing before withdrawal)
• Opt out of marketing and remarketing communications

To exercise your rights, please contact us using the details provided below.

9. Children's Privacy

We do not knowingly collect personal information from children under the age of 13. If you believe we have collected such information, please contact us so we can take appropriate action.

10. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at:

privacy@leasense.com